The Infrared Revolution: We Didn't Just Join the Movement. We Started It (Back in 2013)
You might have noticed that the big names in tech and beauty are suddenly buzzing about a "new" way to style hair. At major global tech conferences this year, the headlines were filled with exciting announcements about a revolutionary technology coming to flat irons.
It is called infrared heat. Industry giants are promising it will completely change the way we style by 2027.
At Aria Beauty, we read those headlines with a mix of excitement and a massive sense of déjà vu.
Wait, the "future" of hair tech?
For the Aria Beauty family and our thousands of professional stylist partners, infrared isn't the future. It’s the present. In fact, it has been our present for more than 13 years.
Why Wait for 2027 When We Perfected it in 2013?
While the rest of the industry is in the midst of lengthy research and development cycles, creating prototypes for a 2027 launch, Aria Beauty has already mastered the science.
We did not just "discover" infrared. We were the pioneers who saw its potential back in 2013.
We spent years researching how infrared wavelengths could interact with the hair shaft. We were the first brand to successfully integrate professional-grade infrared technology into a flat iron that was safe, effective, and accessible for both salon pros and home users.
When you use an Aria Beauty infrared tool today, you are benefiting from over a decade of continuous improvement, feedback, and real-world results.
The Aria Beauty Infrared Difference (Since 2013)
So, what exactly is the technology that the rest of the beauty world is just now catching up to?
Conventional flat irons rely solely on conductive heat (getting the plates hot). Infrared technology uses invisible light waves to penetrate the hair shaft and heat the strand from the inside out.
It is a completely different (and significantly healthier) mechanism of styling. Because we have been refining this tech since 2013, we know exactly what it delivers:
1. Locked-In Moisture Traditional high heat can strip and "bake" moisture out of your hair, leading to damage. Infrared heat works with the natural moisture in the hair, creating a shiny, hydration-locked finish.
2. Damage Reduction via One-Pass Styling Aria Beauty tools are designed to work the first time. The infrared light waves break down water molecules efficiently, allowing you to achieve pin-straight, frizz-free results in just one pass. Less time under heat always means healthier hair.
3. Gentle and Effective By heating from within, we can often achieve professional results at a lower (and therefore safer) effective temperature than traditional irons require.
Don’t Wait on "Prototypes"
The beauty world is fast-moving, and while we are thrilled to see our innovation finally being recognized on a massive scale, we want to make sure you know that you do not have to wait until 2027.
We don’t have prototypes. We have proven, award-winning tools that are available right now. We are incredibly proud of our legacy as the pioneers of this technology and remain committed to leading the industry in healthier styling solutions.
The revolution started in 2013. Come see what 13 years of expertise can do for your hair.
Shop the Flat Iron that Started It All